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Story graph7/6/2023 This pushed Nadia to have the users' needs at the top of her list of priorities. Due to the huge size of the company it proved to be difficult to prioritize Goodreads and readers’ needs, resulting in a history of poor feedback. Goodreads seemed to become a space that valued promoting books and catered towards publishers’ needs more than user needs following its acquisition by Amazon. It was initially an independent company that was bought by Amazon since then many companies have been reluctant to take on the daunting position of competing with the huge company for space in the book tech area, but Odunayo is among the few who persevered. It was created in 2006 and has been the main player in the book tech space for many years. Currently, the book-tech space is limited to very few competitors, and the Amazon-owned Goodreads is the most well-known and widely used book tracking website among book lovers in the US. Nadia quickly realized that she wasn’t the only one who wanted these features in the book tracker, such as quarter and half star rating capabilities, better recommendation algorithms, content warning functions, and the ability to filter books based on emotions. Inspired by her own love of reading, she originally designed this app to fill in the gaps for features that Goodreads, a popular book tracker among the book community, was lacking. did not work out, she “no longer wanted to work for anyone else” and decided to follow her true passions by experimenting with a few side projects, one of them being The Storygraph in 2019. However, she quickly decided to shift gears and went on to study coding at Makers Academy, which led to her career as a software engineer at Pivotal Labs, where she was a consultant for startups for their apps and websites. She studied Philosophy, Politics, and Economics at the University of Oxford, intending to enter into investment banking. Nadia Odunayo is a tech entrepreneur as well as the CEO and founder of The Storygraph, an independently owned website based on tracking and recommending books to read.
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